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Users have some required fields:
  • external_id
  • created_at
  • is_authenticated , indicates whether or not the user_id comes from your database
  • signed_up_at , required if is_authenticated is true
For authenticated users, the signed_up_at date field is used to know when the user signed up. We then compare this date with the created_at field which is the first time this user visited your business (website, app…), to compute its “time-to-conversion”. When you provide an email address to a user profile, the md5/sha1/sha256 hash are automatically computed, you don’t need to provide them. Installed apps might have added additional fields to your user profiles. These fields are in the format: app_appname_fieldname